Cookie Policy


Like most websites, our websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smartphones or tablets) as you browse our websites. They are used to ‘remember’ when your computer or device accesses our websites. They allow us to remember whether you are logged in to the site and what items you had in your shopping basket. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.



The cookies stored on your computer or other device when you access our websites are designed by:
- Mind the Goat or on our behalf, and are necessary to enable you to make purchases on our websites;
- Third parties who participate with us in marketing programmes;
- Third parties who publish web banner advertisements for us.



Mind the Goat works with partners who serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third party cookies is anonymous and will never contain your name, address, telephone number, email address or payment details.



Most web browsers will provide the option to turn off or disallow cookies. How you do this depends on the web browser you are using. Instructions for disallowing cookies can usually be found in the browser’s ‘Help’ menu. Note that in common with most other transactional websites, if you only disable third party cookies, you will not be prevented from making purchases on our websites but refusing the cookies we have used via your web browser will mean that you are unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed they will be re-applied the next time you visit a website. If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.
Further details on how to disable cookies for the most popular desktop browsers are set out here (these may vary depending on operating system and browser version)[link]: For Microsoft Internet Explorer: Choose the menu “Tools” then “Internet Options” Click on the “Privacy” tabSelect “Advanced” Choose the appropriate settings For Google Chrome: Choose “Settings” and click on “Advanced” Under “Privacy and Security” click “Content Settings” Click “Cookies” For Safari: Choose Preferences > Privacy Click on “Block all cookies” For Mozilla firefox: Click on the menu icon then select “Options” Click on the icon “Privacy & Security” Find the menu “cookie” and select the relevant options For Opera 6.0 and further: Choose the menu icon and select “Settings” Click on “Privacy & Security” Choose the appropriate settings



Some cookies collect information about browsing and purchasing behaviour when you access our websites via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. All data passed by cookies is anonymous and will never contain individual detail such as your name, address, telephone number or payment information but may contain our customer reference number that is unique to you. For more detailed information about how cookies work, please visit



Cookies are used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on your browsing activity while on our site. Cookies also allow us to work alongside our web analytics partner, Google Analytics, to see how you like to use our website, which pages or special functions you prefer and help us to make them better. We may match the data we capture through cookies with personal data that we already hold about you to better understand you. This helps us to continually improve the relevance of our promotional communications, your shopping experience and our products and services. The main purposes for which cookies are used are. For functional purposes essential to effective operation of our websites, particularly in relation to online transactions, site navigation and preferences. For marketing and advertising, particularly web banner advertisements and targeted updates through digital channels and social media To enable us to collect information about your browsing and shopping behaviour, helping us to improve your shopping experience and to monitor performance. To enable us to meet our contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.



Session cookies Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on this site. Persistent cookies Persistent cookies remember you for a set period of time, allowing wishlist and/or previously viewed products to be displayed the next time you visit our site and whether you were logged into your account. Third-party cookies placed by a third party may gather browsing activity across multiple websites and sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each cookie. Cookies allow the Services to function and enable us to personalise your experience. You may configure your browser’s settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies. For more information, see the section Legal Basis Local storage objects: These are sets of data, sometimes called flash cookies, that may be stored on your browser. They may be used to maintain your preferences, history of usage, or the state or settings of an app. Web beacons: These are tiny graphics, sometimes called “clear GIFs” or “web pixels”, with a unique identifier that are used to understand your browsing activity. Web beacons are rendered invisibly on web pages when you open a page. Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with social media services when you view a web page or a mobile app screen. These widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties. UTM codes: These are code strings that may appear in a URL when a user moves from one web page or website to another. The string may represent information about your browsing, such as which ad, page, or publisher sent you to the receiving website. Application SDKs: These are third-party software development kits (“SDKs”) that are embedded in the App. These SDKs permit the collection of information about the App itself, activity in the App, and the device the App is running on.



We use Cookie Technologies to recognise you on the Site, to make the Site function for you, and to help personalise your experience and use of the Services. More specifically, we use Cookie Technologies for: Security and authentication: Some Cookie Technologies are essential to ensuring that the Services function, such as authenticating you and maintaining the security, safety and integrity of the Services. Without these Cookie Technologies, we cannot provide the Services to you. Account and user preferences: Some Cookie Technologies are used to remember your account and preferences over time. For example, to automatically log you in when you return to the Site, to maintain your choices on Site features, and to personalise content based on how you use the Services. Social networks: Some Cookie Technologies help you to interact with social networks while using the Services, such as sharing content with the network. Social networks may also work with us for analytics or marketing purposes, as detailed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the network. Performance and analytics: Some Cookie Technologies provide performance data on how the Services are functioning in order to help improve them. We use these Cookie Technologies to collect information about your use of the Site, such as pages visited or any errors you may encounter. These Cookie Technologies either do not collect personal information or aggregate the information in such a way that it is anonymised. The Site and App also employ Google Analytics to help understand how the Services are used. For some of the marketing services listed below, like retargeting, data from Google Analytics may be combined with data we hold and with third-party cookies. For information on how to opt-out of Google Analytics Advertising Features, see section8 For more information on Google Analytics, see here. Marketing services: We work with partners who may use Cookie Technologies to enable us and them to learn about the ads you see and click when you use the Services, or to show you ads within and outside the Services. These Cookie Technologies may include: Frequency capping, which limits the number of times your browser or mobile device displays the same ad. Attribution tracking, which identifies the ad or marketing source that brought you to the Site, or determines what source led to actions like a visit or a purchase. Remarketing, which shows relevant ads to an audience based on prior browsing and purchasing patterns. Audience targeting, which refers to targeting ads to a large audience based on the audience’s demographics. Cross-device recognition, which recognises actions across multiple devices or browsers. These Cookie Technologies allow a partner to recognise your computer or mobile device each time you visit the Site or App or other websites and mobile applications based on data like a cookie, your IP address, or device ID but do not allow access to other personal information. These third parties are required to follow applicable laws, self-regulatory programmes, and our data protection rules where applicable. However, we do not control these third-parties, who each have their own privacy practices.



We use certain Cookie Technologies to ensure the Site and App function for their intended purpose. We do this on the basis of contractual necessity based on your agreement with us to perform the Services you have requested. By using the Services after having been notified of our use of Cookie Technologies in the ways described in this notice and, where applicable, through notice and unambiguous acknowledgement of your consent, you agree to such use.



You have the ability to control the use of certain Cookie Technologies: Marketing preferences: You may manage your marketing preferences as detailed in our Privacy Policy Browser settings: You may change your browser’s settings to reflect your preferences relating to Cookie Technologies. Each browser differs, but these settings are typically under an ‘options’ or ‘preferences’ menu. Please be aware that if you reject or block all Cookie Technologies in your browser settings, you will not be able to use some or all of the Services as some Cookie Technologies are essential for the Services to function. Third-party networks: If you do not wish Cookie Technologies to be used to serve you interest-based ads, you may opt-out of receiving interest-based ads through Your Online Choices. Please note that you will continue to receive generic ads. Google Analytics: You may opt-out of Google Analytics Advertising Features through Google Ads Settings. Google also provides a Google Analytics Opt-out Browser Add-on. Third-party tools: Various third parties provide plug-ins and apps that may help provide you information on and limit or block, Cookie Technologies. App: If you access Services through the App, you may also control interest-based ads on your iOS or Android device by selecting the “Limit Ad Tracking” option in the privacy section of the Settings app in iOS, or via advertising preferences on Android devices, usually in the Google Settings app. Please note you will continue to see generic ads.